First up, we have “The Football Girls” wearing the “Miss Jerpi” shoe. There is a darker variation of the “Miss Jerpi” a few pages along, and we are promised it is the ideal shoe for autumn wear. I have never been to a collegiate football game, but I somehow doubt that these snazzy shoes regularly make appearances at college stadiums.
Next are “The Halloween Girls” featuring the “Miss Melba” shoe. The “Miss Melba” is the most popular model of “Snappy Ties” with two eyelets and a handful of color variations. It should also be noted that the fabulous illustrations paired with each shoe show only the upper half of these fashionable women, and the shoes aren’t really a big part of it.
Unfortunately, this catalog skips Thanksgiving, but thankfully predates any mention of Black Friday. In place of a fashionable shoe picture, I will instead link to the recipe for my Grandma Grace’s Sweet Potatoes, a family favorite.
Returning to the shoe/holiday theme, “The Christmas Girls” have many Stetson shoe boxes under their Christmas tree. Pictured opposite is the “Miss Charlotte” but these shoes are beginning to all look alike to me by now.
Finally, we have “The New Year’s Girls” but no featured shoe. Their “Good Resolution for 1927” is “Wear Snappy Ties.” Based on the 1927 catalog, I can say that more varieties are featured in the New Year.
My takeaways from this shoe catalog are that the illustrations are fabulous, but I wish they wouldn’t refer to the women depicted as “girls.” The shoes are cute, although a tad repetitive, and are still being imitated today in the footwear trend drawing from the early decades of the twentieth century. I could easily see myself buying a pair of “Snappy Ties.”
Find many more great vintage fashion illustrations from the Jazz Age and Depression Era here.